Learn what SEO is, its benefits & why you need it to succeed


If you want your business to succeed online, then you need SEO. 

You see… 

There are MILLIONS of websites on the internet that are practically waging SEO boxing matches just so they can show up higher in search engine results and get MORE traffic to their site. 

That’s because SEO is powerful. 

But, before I jump ahead and show you just how powerful SEO can be for your business, you first need to learn the basics: 

What is SEO? 

SEO stands for search engine optimization

It’s the process of making it easier for your ideal customers to discover your business by ranking your website or a piece of content higher on Google or any other search engine. 

In other words, by implementing SEO tactics into your website, your site will rank higher in search engine results, which will increase its visibility – and, you guessed it… result in MORE customers for your business! 

So, how does SEO work? 

Search engines want to provide their users with a great service.

This means that they want to provide content to them that isn’t only of exceptional quality, but that’s also relevant to what they’re looking for. 

Think of it this way… 

Imagine Google as being a state-of-the-art library with legendary librarians. The library has millions or even billions of books, and each of these books covers a specific topic. 

So, in the same way, that the library’s filing system will pinpoint certain books based on the topics that they cover (which the librarians will then give to the customer as per their request), Google’s algorithm will sort through all of the websites and blog articles online to find the specific topic that a user is searching for. 

Google does this by identifying an article’s focus keyword or keyword phrase, meta description, title tag, link building, anchor text, and other SEO factors. 

Because of this, the user will almost always find what they’re looking for on the first page of the search results. 

Benefits of SEO 

  • It’s consumer-centric

A lot of outbound marketing methods, such as social media ads, email spam, and sales calls tend to interrupt consumers. 

Think about it… 

Have you ever watched an extremely entertaining video on Facebook, and then all of a sudden, BAM, an ad plays that completely ruined the moment for you. As a result, you were left feeling unsatisfied and even considered writing a highly improper letter to that company just so you could give them a piece of your mind. 

Well, SEO isn’t like that. 

In fact, it’s the exact opposite since it’s a form of inbound marketing that focuses on ATTRACTING customers straight to you by providing them with what they’re already searching for, as opposed to FORCING them to watch your ads, answer your call, or reply to your emails (when they’re obviously busy doing something else!).


  • You don’t have to pay for SEO

SEO and paid advertising are NOT the same things. Whereas paid ads require money for your website to show up higher on Google, SEO doesn’t since it provides you with organic traffic through the use of relevant keywords and other SEO practices (meaning you won’t have to continually part from your hard-earned bills!). 

Now, don’t get me wrong… 

SEO will require an initial investment. Whether that be your time if you choose to do it yourself, or money if you hire an SEO agency or SEO specialist to do it for you.  

But, after the initial investment, there WON’T be any frustrating ongoing payments since people will continually be able to find you through organic search results.  

Once those SEO articles are out there for the online world to see, your search engine ranking will increase – meaning that Google will show it to users who are actively searching for what you have to offer (providing that your content is worthy in Google’s eyes). 

  • Brings in targeted traffic

Not all traffic is good traffic. 

You need to remember that you’re not trying to attract every Tom, Dick, and Harry to your site. Cause let’s face it… That WON’T make you money. 

Instead, you’re trying to attract the people that are most likely to become customers. 

60% of marketers say that SEO is their highest quality source of leads for their business (Hubspot). 

This is because page SEO helps businesses to attract people who are actively searching for answers/products/services online and are already INTERESTED in what they have to offer. 

In other words… 

SEO helps you attract targeted traffic through organic search who are so much more likely to hit that newsletter subscribe button or even purchase something from you straight off the bat!


  • Helps you earn credibility and build trust

People trust Google. 

Naturally, this means that websites and articles that rank on Google are seen as credible and trusted. So, your main goal should be to hustle as hard as you can to get that famous “first-page status”. 

Why the first page? 

Because studies show that over 99% of Google clicks take place on the first page (i.e. the first 10 positions). 


Image Source: Sistrix

And since there are so many businesses online that are already fighting for a spot on the first page, you’re going to have to make sure that your SEO strategy is on-point. 

That being said, you need to remember that SEO does take time. You can’t have a short-term mentality when it comes to SEO since your SEO efforts should mainly focus on obtaining ongoing, long-term results for your business by increasing your search ranking. However, the time that SEO takes is completely worth it since it has proved to maximize search traffic – resulting in massive ROI that can’t be achieved through any other marketing methods. 

Need an SEO expert to help you?

Contact Chanté Smith Agency for all your SEO needs!

  • Leads to better conversion rates

Traffic that you get from SEO is more likely to result in conversions. 

Studies show that leads that come in from SEO have a 14.6% conversion rate, whereas outbound leads, such as email SPAM or social media ads, have a 1.7% conversion rate (Search Engine Journal). 

That’s a massive difference!

The main reason for SEO’s high conversion rate is the fact that it’s extremely targeted – making it possible for Google to base its search engine results on exactly what the user is searching for. 

Therefore, a well-rounded SEO strategy alongside good content can increase your website’s search engine ranking tremendously – making it so much easier for your ideal customers to find you and do business with you!

What’s Next

Now that you know what SEO is and how it can help your business grow, you need to make a decision… 

Will you start making use of this powerful inbound marketing strategy, or risk being left behind? If your answer is yes, you need to decide what type of investment you’ll be making… time or money. 

Since you’re a business owner and you’re already swamped with work as it is, I’ll be happy to help with all your SEO needs. 

Contact Chanté Smith Agency today, and let’s get your website on the map!

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