If you’re wondering how to write good blog posts that’ll not only attract your ideal customers but keep them coming back for more, then you’ll want to keep reading.
Because in this article, I’ll be sharing the top 6 things that your blog posts need if you actually want them to help your business grow.
Contrary to what some businesses believe, simply slapping a couple of hundred words together with a few images WON’T cut it! Writing blog posts and choosing relevant images that complement your posts takes immense planning and strategy.
Luckily, you can take your blog articles from mediocre to mind-blowing by following the tips in this article.
So, without further ado…
Here are the 6 critical things that your blog posts need to succeed:
1. A magnetic and catchy headline
We all know that the real magic happens within your blog content.
Unfortunately, that magic won’t even see the light of day if a reader isn’t immediately attracted by your headline.
Because research shows that 8 out of 10 people will read a headline, whereas only 2 out of 10 will read the rest of the content. Now, ask yourself this simple question… Do you want your articles to be part of the 2 that gets read all the way through?
Of course, you do!
For that to happen, you need to write headlines that pull your reader into the articles every single time.
3 Tips for writing magnetic headlines:
- Make it extremely clear what your article is going to be about.
- Keep it short and sweet while still including power words.
- Make the reader want to know more.
Also, always remember to include your main keyword or keyword phrase (which you can determine through keyword research), in your headline for SEO purposes.
2. Clear structure with subheadings
Have you ever come across a chaotic blog post with long paragraphs, no subheadings, and minimal spacing – which ultimately made you stumble out of there quicker than a speeding ticket?
You’re not alone. We’ve all come across a blog article like that at least once.
Needless to say, you don’t want your blog post to be chaotic. Instead, you want your blog content to have a seamless and beautiful layout that keeps your audience reading. By breaking up your text into bite-size pieces that are easy to consume and understand, your readers will STAY on your blog page and read more articles since they’ll find it so much easier to consume.
You can increase your blog article’s readability by adding:
- Short paragraphs
- Bullet points & lists
- Spaces between sentences/paragraphs
If your blog posts are already structured perfectly, but they’re still not getting the amount of traffic that you want, have a look at these 7 reasons why people may not be reading your blog posts.
3. Valuable and engaging content
Let’s face it…
At the end of the day, your readers won’t give your content the time of day if it doesn’t add value to their lives in some way or another.
I know… people are brutal.
That being said, it doesn’t change the fact that their sole purpose for reading your blog post content is to solve one, or more of their problems. Therefore, you need to know your target audience inside out. This way, you’ll know exactly what they desire most, as well as what their biggest challenges are.
And, based on those desires and challenges, you’ll be able to create great content that they find interesting, helpful and that they’ll WANT to keep reading.
4. Internal and external links
Who likes free advertising?
This is exactly why you should be making use of internal links in ALL your blog posts.
So, how exactly does this work?
It’s simple – you include links to your other articles in every new blog post that you write. However, don’t just include any link. Make sure that the link or links that you include are relevant to the content that the current article is about.
E.g. If your blog post covers “The 7 Best Project Management Tools”, it may include a link to your other article which covers “How to Use a Project Management Tool Effectively”. This way both articles link together and the reader will be more likely to read both blog posts.
External links, on the other hand, means that you include links to other people’s blog posts in your blog post content. This is mainly for SEO and networking purposes.
The great thing about external links?
It can help your blog post be seen as more trustworthy – therefore, Google will be more likely to rank it higher in the search engine results.
5. Appealing and relevant graphics
People are attracted to beautiful things – which is exactly why your blog, whether it be a new blog, or a matured blog needs images to succeed.
According to Optinmonster, articles that have images get 94% more views than those without photos and graphics.
Now, I know, you’re a business owner, not a photographer. That being said, it doesn’t take away the fact that your blog post needs relevant and informative images, as well as an amazing featured image if you want to keep your reader’s attention.
People are lazy. They want everything given to them fast and easy. And since the human brain processes images 60,000 times faster than text, images will definitely give your readers a reason to stay.
Don’t believe me? Let me prove it to you!
If you look at the two images below, which one draws your attention more?
If you’re like most people, your answer will be B. That’s because B is so much faster to consume and more pleasant to look at.
6. Enticing meta description
A meta description is the snippet that Google displays in its search results that describes what a page is about.
Your meta description is great for SEO, which is why yours should include your main keyword, while also enticing your reader to want to know more.
If you have no idea what to include in your meta description, you can always spy on your competitors to see what they’re including in theirs. However, keep in mind that meta descriptions have a cap of 155 characters. Therefore, you’ll need to make yours precise and powerful if you want it to affect potential readers.
You can fine-tune your meta description by installing a plugin such as Yoast onto your WordPress site. Not only will this attract your ideal target audience, but it’ll also make it more likely for the search engine to rank your blog article higher in its results.
Now I know that incorporating all six of these elements into your blog posts may take a bit of extra time.
But believe me when I tell you that it’s 110% worth it!
Once you’ve got that great blog post out there for the online world to see, you’ll be reaping all its sweet benefits for months or even years to come.
So, just to recap, you need to create an attention-grabbing headline, shower your blog post with beautiful or informative images, ensure that its readability is on point, create value-packed content, insert some internal and external links, and last but not least, create an enticing meta description that readers simply can’t refuse.
Need help creating worthy blog posts? Send me an email, and we’ll get your blog sorted!