If you’re wondering how to increase blog traffic, then you’ll want to keep reading!
Aside from all the SEO aspects that allow a blog post to rank higher in search engines, there are several other factors that’ll make your blog better and more attractive to readers. Unfortunately, many businesses often neglect these important factors – which ultimately leads to no one reading their posts.
Well, today’s article will pinpoint these mistakes to ensure that you fix them as soon as possible to enjoy more blog traffic!
So, without further ado, let’s go ahead and jump right into pinpointing the problem…
7 Reasons why people aren’t reading your blog & how to increase blog traffic by fixing these problems:
Your blog posts aren’t targeted
Your target audience’s time is precious…
Which means that they’re very picky with what they spend their time on.
Therefore, your blog post needs to provide them with maximum value by covering things that they’re interested in, that they find valuable, or that they want to learn more about.
To achieve this, you need to choose RELEVANT topics that add value to your blog reader’s life in one way or another. This will not only make them trust you more, but it’ll also increase your organic traffic as you’ll be giving your target audience access to great content that they can’t find anywhere else.
If you’re wondering what you should write about, ask yourself the following questions:
- Who is your target audience?
- What are they interested in?
- What questions do they have?
- What will help them achieve their goals?
Your blog posts are difficult to read
Why complicate things?
Your high school teacher may have taught you that lengthy, dragging paragraphs are the way to go. But in real life that’ll only make your posts look chaotic and complicated.
And, let’s face it…
If your blog post looks chaotic (with long paragraphs, minimal subheadings, and an overall poor structure), visitors will leave your site faster than you can say, Jack Robinson.
To avoid this, you need to make sure that your blog posts are broken up into small bite-size pieces so that your readers and followers can consume the information much easier and also REMEMBER it.
Do this by structuring your blog post properly with bullet points, sub-headings, short paragraphs, images, and spacing throughout.
Learn how to make your blog post stand out with these 6 Critical Elements.
Your blog posts aren’t relevant
EVERYTHING on your website needs to work together to ensure that you achieve your bigger business goal.
In other words…
If your business offers state-of-the-art accounting software, your blog post can’t be about the latest Paleo Diet. That WON’T help your business in the slightest and will only end up confusing the heck out of your readers.
Instead, you need to make sure that all the aspects of your website, including your blog posts, landing pages, and website copy, drive people to eventually become your customers.
Let’s imagine that you own an Accounting Software business. Your goal is to get your blog readers to take it a step further and make use of the “7-day Free Trial” that you offer. Therefore, your blog posts could cover topics such as 7 Reasons Why Accounting Software is a Must, Things to Consider When Choosing Accounting Software, or Interesting Accounting Statistics That’ll Change the Way You do Business.
Even though these topics may not directly be telling them that they need to make use of your software, it will subconsciously plant a seed in their head – making it so much more likely that they’ll end up using your product as opposed to those of your competitors.
You don’t post consistently
Consistency is the key to success. The same rule applies to content marketing.
Here’s the thing…
If you post quality content regularly, your readers will know that they can rely on you for valuable and engaging content on a daily, weekly, or monthly basis. This makes it so much easier for them to get attached to your content and look forward to it.
But, how frequently should you post?
According to studies conducted by Hubspot, small businesses or blogs should post 3 to 4 times per week, whereas, large businesses or blogs should post 4 to 5 times if their goal is to increase organic traffic.
By posting more consistently, your blog readership will also increase drastically as Google will show it to more people who are your ideal customers.
The best way to ensure that your blog becomes consistent is to create a posting schedule and stick to it no matter what.
You’re not using good keywords
I get it…
When it comes to search engine optimization, we’re all tempted to use keywords that have really high search volumes. Because higher search volumes mean more readers and higher website traffic, right?
You see, even though keywords with high search volumes may look like the obvious choice, it really isn’t. Because together with the high search volume comes extremely high competition. This means that the likelihood of someone finding your blog post on a search engine is exceedingly low since every other business on the planet is also using that keyword.
Luckily there’s a workaround…
The sweet spot is to find a long-tail keyword that has a decent search volume, while also having low competition.
Even though the keyword may be on the lower end of search volume, it also has low competition which means that the people who are searching for that particular keyword will be SO more likely to not only find your post but read it too!
And yes, this will give you a much better chance to get direct traffic and reach that first-page spot on Google.
You’re not promoting your content
No matter how good your content is, it’s no use if people can’t find it.
That’s where content promotion comes in!
However, sharing your content once and then hoping for the best is NOT going to cut it. It’ll take strategy and perseverance.
Luckily, our vast digital world offers you many ways in which you can promote your content beyond just your followers to achieve maximum exposure. Two of the best ways to promote your blog includes:
Promoting your content on different social media channels (where your target audience resides) will show your posts to people who are most likely to read and enjoy your content.
And, the great thing about social media is that it offers the possibility of social sharing – which means that your readers can share your blog posts amongst their like-minded friends and/or co-workers.
On top of that, if you have a marketing budget, you can lure paid traffic to your blog by investing in social media ads to boost your reach. Social media platforms that do very well with blog content include Facebook, Twitter, LinkedIn, and Pinterest.
Despite all the new marketing “trends” that seem to pop up every other day, email marketing remains one of the most cost-effective and powerful marketing methods out there.
Because, unlike a lot of other marketing methods, email marketing is more personal as it’s a direct form of marketing that allows you to build relationships with your subscribers.
This makes it so much easier to stay on top as you can promote your newly written blog posts as soon as you’re done writing them.
Your blog posts have no personality
That’s exactly what readers think when they read a blog post that lacks any personality or character.
You want your content to be infused with your brand’s personality to ensure that your readers have something to relate to.
To make this easier for you, you can imagine your brand as being a person with its own personality.
Is your brand humorous, super professional, witty?
By figuring this out, you can incorporate a specific writing style, as well as interesting visual content into all your blog posts that’ll keep your readers engaged and wanting more.
Now that you’ve seen the 7 most common reasons why people aren’t reading your blog and you know how to increase blog traffic, you can go ahead and fix the problems that are keeping you from having a successful blog.
Doing so will increase your search traffic – giving you more page views and blog subscribers.
If you need help turning your blog into a client getting machine, contact Chanté Smith Agency today!